I just completed updating our business cards.
We love our current business cards, but wanted to step them up a notch or two. Our trademark logo of the snobbish woman with her nose in the air over our stylized red SAJ logo was not changed; just updated.
I changed our tagline to read “Specializing in masterful wire-wrapping of uncommonly rare gemstones from Michigan and throughout the world”. This slogan more reflects our philosophy of producing the highest quality jewelry made from gemstones both scarce and unique. Many people use the term “one of a kind”, so much so that it has become a cliche. Every rock is “one of a kind”, offering so many opportunities for the lapidarist and jewelry artist. The combination of cutting and polishing my own diverse rocks, as well as my meticulous wire-wrapping, make my jewelry unlike any other jewelry on the market. We know this is one of the things that keep people looking at and buying our semiprecious stone jewelry, again and again.
We have also added a business Facebook page, so of course we want people to “like us“.
I continue to custom cut and wire wrap stones others bring me. I especially love it when customers bring me assorted rocks or gems that their parents or grandparents have found in years past. Some of these have much more sentimental value than intrinsic value. No matter how plain these stones may be, I dress them up so they can be proudly worn.
What do you guys think of the new business card? See me at a show or order something off the website and I will give you one absolutely free!